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SEO case study 
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My (almost) next-door neighbours run and own a shop in London - they sell custom glass installations.  That is big mirror walls, glass balustrades around balconies and decking or every middle-class kitchen must have, glass splashbacks.

It does a good trade in its shop in battersea and they have a good reputation amoungst traders and architects - but, they don't get much business online.

And we got talking about this and that and I said, maybe I can help. 

So this is the case study.

First things first - what are our goals?

So we first discussed 


Notes

Keyword research
https://www.ducttapemarketing.com/writing-optimized-content/